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Core Idea
Core Idea
Instead of organizing work around temporary projects with defined start and end dates, the focus shifts to organizing around long-lived products.
This emphasizes continuous delivery of value, ongoing improvement, and a customer-centric approach.
Key Differences
Key Differences
Project-based:
Temporary endeavors with specific goals and deadlines.
Focus on completing tasks and delivering outputs.
Teams may be disbanded after project completion.
Can lead to handoffs and fragmented knowledge.
Product-based:
Long-term, evolving entities that provide ongoing value.
Focus on delivering outcomes and customer satisfaction.
Stable, cross-functional teams responsible for the entire product lifecycle.
Promotes ownership, continuous improvement, and faster feedback loops.
Benefits of the Shift
Benefits of the Shift
Increased agility: Organizations can respond more quickly to changing market demands and customer needs.
Improved customer focus: Teams are dedicated to understanding and meeting customer needs.
Enhanced value delivery: Continuous improvement and feedback loops lead to better products.
Greater efficiency: Reduced handoffs and improved communication streamline workflows.
Key Concepts and Tools
Key Concepts and Tools
The Flow Framework:
Developed by Dr. Mik Kersten, this framework provides a way to visualize, measure, and manage value streams.
It helps organizations understand how work flows through their systems and identify areas for improvement.
Value Stream Networks:
These networks represent the flow of value from concept to customer.
They help organizations understand how their work contributes to overall business goals.
The "Project to Product" movement is about moving away from a task-oriented approach and embracing a value-oriented approach. It's about building organizations that can continuously deliver value to their customers in a rapidly changing world.
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