Product Delivery Playbook >> Events
Product Delivery Playbook >> Events
Modern, high-performing software teams have largely abandoned the chaotic, "always-on" nature of traditional project work. Instead, they operate within a structured, predictable rhythm known as a cadence. This cadence acts as the team's heartbeat, providing a reliable schedule for all the essential functions required to deliver software. Rather than being continuous, ad-hoc activities, core functions like planning, coordination, and reflection are handled in a series of focused, time-boxed events or "ceremonies." This approach transforms the unpredictable marathon of a project into a series of manageable, repeatable sprints, creating a sustainable and efficient delivery process.
A cadence is a recurring cycle, most commonly a one or two-week sprint, that provides the framework for all team activities. This predictable rhythm is powerful because it eliminates the mental overhead of constantly scheduling and rescheduling. Everyone on the team knows exactly when key events will occur, which fosters alignment and reduces administrative chaos. Just like a train timetable, a team's cadence allows everyone, including stakeholders, to know when to engage, when to expect updates, and when new work will be planned. This reliability builds trust and allows the team to focus its energy on the creative and technical challenges of building software, rather than on managing the process itself.
Within each cadence, specific team functions are addressed in a series of well-defined events. Each event has a clear purpose, a set list of attendees, and a strict time box to ensure it remains focused and efficient. The most common events include:
Planning: At the start of each cadence, the team gets together to select a set of high-priority work from the backlog.The function of this event is to create a shared understanding and a clear, achievable goal for the upcoming sprint.
Daily Sync (Stand-up): This is a very short, daily event where the team coordinates its activities for the day. Its function is not status reporting, but rather to identify and resolve any blockers and to ensure the team is collaborating effectively.
Review: At the end of the cadence, the team demonstrates the working software they have completed. The function of this event is to get feedback from stakeholders and to celebrate the value that has been delivered.
Retrospective: Also at the end of the cadence, the team reflects on its own process. The function of this event is continuous improvement—identifying what worked well, what didn't, and what they can change to be more effective in the next sprint.
By packaging these core functions into a regular series of events, teams create a powerful feedback loop that drives momentum, ensures alignment, and embeds a culture of continuous learning into the very fabric of their delivery process.